Redbox Instant. Justin.TV. Xbox Studios. For every Netflix or Hulu, there's an online video programmer that started out with ambitious next-generation audience-building goals, but ended up in the "Boneyard" of failed next-generation programming initiatives.
YouTube, Hulu, Vimeo and other online video providers have enjoyed significant success. But other OTT video players haven't been so lucky. Why, in an increasingly all-digital world, did these providers fail? Here are 10 online video companies either gone before their time, or that are struggling to keep from fading into the Internet ether.
How could Redbox Instant, an SVOD service with such promise--a successful nationwide video rental franchise backed by a $63 million upfront investment from Outerwall along with Verizon's massive network and marketing machine--fail so badly? In her latest FierceOnlineVideo column, Samantha Bookman retraces the steps on what led to the floundering of one of the most powerful brands in the home entertainment business. You can read it here.
Sam Bookman, editor of FierceOnlineVideo, analyzes the market forces that prevented Redbox Instant from becoming a success story. Read more
The writing was practically on the wall for Redbox Instant a few weeks ago. Unable to sign up new customers for more than three months after a credit card fraud issue, news outlets pointed out that the company hadn't yet come up with a fix for the problem--indicating that either its parent company Outerwall, or its joint venture partner Verizon, wasn't interested in putting the time or money into a solution.
Verizon Communications and Outerwall Inc. are pulling the plug on their struggling SVOD service, Redbox Instant by Verizon. The move could be part of Verizon's plans to focus on its own wireless streaming service.
Sony said it struck a deal with Comcast-owned NBCUniversal which will give it exclusive rights to more than 140 movies within the next three years.
Following similar moves from Amazon and Netflix, Sony said Wednesday that it is developing an original drama series called "Powers," which will be available initially on its PlayStation gaming consoles.
NEW YORK--Former Redbox Instant CEO Shawn Strickland is now overseeing Verizon's FiOS TV, Verizon Digital Media Services and Redbox Instant businesses following a reorganization that the telco implemented in late December.
Verizon said Tuesday that it plans to launch "next-generation" video services on its FiOS TV platform and through a new over-top-video service, using the OnCue interactive TV technology it picked up through the acquisition of Intel's Intel Media division.