TV Everywhere is starting to look like linear TV in terms of commercial breaks. That's the good news--or bad news, depending on how you look at it--reported by FreeWheel, the advanced advertising unit purchased by Comcast earlier this year.
As a provider of multiscreen video software solutions Envivio works with a lot of different companies in the pay-TV ecosystem. The company, which was founded in 2000, got its start in video encoding and now touches on many different aspects of the video experience including compression technology. Headquartered in San Francisco, the company has offices around the world. FierceCable Editor in Chief Sue Marek recently sat down with Envivio CEO Julien Signes at the company's newly opened office in Denver. Here's an excerpt of their interview.
Buoyed by a flurry of high-usage global sports events, TV Everywhere viewing surged in the second quarter, with Adobe measuring a 388 percent uptick in authenticated online video watching over Q2 2013.
Programmers are suddenly willing to play ball with OTT insurgents and are conceding to pared-down bundles targeted to millennials. But is their desperation a good thing?
As it grapples with its newfound fame as the poster child for small-to-midsize cable operators who have finally drawn the line on over-bundled programming deals, Suddenlink is also hearing a bit of chatter from forlorn subscribers who miss Viacom TV shows.
Verizon has added 10 channels to its FiOS TV mobile app, giving subscribers the ability to stream networks including Fox Sports 1, HBO Latino and Showtime Family Zone on mobile devices.
The number of consumers that are using tablets and smartphones to watch TV is escalating. According to a study by Altman Vilandrie & Company, the percentage of tablet users watching TV or movies on tablets weekly jumped from 17 percent in 2013 to 26 percent. In addition, 40 percent of consumers under age 35 watch TV or movies on their smartphones every week.
Welcome to the IBC 2014 Preview Issue. This year, broadcasters, cable operators, and a host of service and equipment providers will converge in Amsterdam to explore one dominating theme: Can traditional television survive the onslaught of nontraditional media?
In a move that's certain to challenge the data-usage caps of many subscribers, Comcast has upgraded its TV Everywhere app to play on cellular networks.
TV ad tech company BlackArrow has introduced an update to its Advanced Advertising System that it says will limit the amount of times a specific ad is seen in both live and on-demand streams.