Comcast has confirmed that it won't allow its subscribers to perform TV Everywhere authentication with the new Starz streaming app.
Verizon said it's retiring FiOS TV Everywhere apps for Xbox gaming consoles and Samsung smart TVs and Blu-ray players on March 31 because of lack of usage.
The percentage of pay-TV customers reporting use of TV Everywhere services shot up markedly in the fourth quarter, reaching 17.4 percent, up from 14.3 percent in the third quarter, according to research conducted by Adobe.
Cablevision announced a somewhat novel TV Everywhere distribution deal with CBS Corp., in which the cable company will enable its customers to live-stream the CBS network when they're out of the home.
Amid the steady drumbeat of negative data emerging about TV Everywhere comes what is perhaps the most damning finding yet: Standalone apps from programmers like HBO are far more popular on the leading OTT platform, Roku, than authenticated pay-TV apps.
Delivering only the latest bit of bad news about TV Everywhere's marketing wherewithal, Research firm Hub Entertainment said that 54 percent of pay-TV customers polled said they thought the pay-TV multiscreen services cost extra to use.
Signaling the continuation of the brand-awareness problem affecting the pay-TV industry's six-year-old multiscreen initiative, only 25 percent of U.S. consumers ages 13 to 64 have heard of the term "TV Everywhere," according to research firm GfK.
Casting further doubt on the future of pay-TV's six-year-old TV Everywhere (TVE) initiative, the normally bullish Adobe Digital Index indicates that adoption only stands at 13.6 percent of households.
Major League Baseball, which has previously taken a miserly approach to extending TV Everywhere rights to regional sports networks, is softening its stance just a bit on authenticated streaming.
While programmers continue to undermine the pay-TV industry's authenticated viewing initiative with their own direct-to-consumer platforms, TV Everywhere usage is still growing.