Hoping to address an issue that has plagued TV Everywhere usage growth since the initiative began, Comcast has partnered with Adobe and CTAM to create what it is billing as a "universal" authentication platform.
Dish Network is enabling TV Everywhere access of the NBA Finals to Sling TV subscribers, as the operator continues to evolve the OTT service from a mere skinny programming package targeted to cord cutters to a full-fledged IP replacement product for traditional pay-TV services.
Comcast has confirmed that it won't allow its subscribers to perform TV Everywhere authentication with the new Starz streaming app.
Verizon said it's retiring FiOS TV Everywhere apps for Xbox gaming consoles and Samsung smart TVs and Blu-ray players on March 31 because of lack of usage.
The percentage of pay-TV customers reporting use of TV Everywhere services shot up markedly in the fourth quarter, reaching 17.4 percent, up from 14.3 percent in the third quarter, according to research conducted by Adobe.
Cablevision announced a somewhat novel TV Everywhere distribution deal with CBS Corp., in which the cable company will enable its customers to live-stream the CBS network when they're out of the home.
Amid the steady drumbeat of negative data emerging about TV Everywhere comes what is perhaps the most damning finding yet: Standalone apps from programmers like HBO are far more popular on the leading OTT platform, Roku, than authenticated pay-TV apps.
Delivering only the latest bit of bad news about TV Everywhere's marketing wherewithal, Research firm Hub Entertainment said that 54 percent of pay-TV customers polled said they thought the pay-TV multiscreen services cost extra to use.
Signaling the continuation of the brand-awareness problem affecting the pay-TV industry's six-year-old multiscreen initiative, only 25 percent of U.S. consumers ages 13 to 64 have heard of the term "TV Everywhere," according to research firm GfK.
Casting further doubt on the future of pay-TV's six-year-old TV Everywhere (TVE) initiative, the normally bullish Adobe Digital Index indicates that adoption only stands at 13.6 percent of households.