Cable companies and programmers will embark on a summer promotional campaign to push pay-TV customers to use TV Everywhere services, encouraging subscribers to "watch on the go."
FierceCable examines the collapse of linear TV, as the cable industry looks to video-on-demand and TV Everywhere to counter over-the-top players. Special report
Comcast is known as one of the stingier MSOs when it comes to extending multiscreen services for the streaming components of the premium programming networks. So it comes as somewhat significant news that the cable operator is now letting its customers authenticate HBO Go and Showtime Anytime on Amazon Fire TV and Fire TV Stick.
CHICAGO--The cable industry's TV Everywhere business is finally starting to shed the awkwardness that hobbled its initial launch efforts, according to thePlatform's co-CEO Marty Roberts. However, one major issue still needs to be ironed out: Exactly which ads will users see when they log into their TV Everywhere services?
AT&T has announced a major expansion of its U-verse TV Everywhere app, adding 41 live programming networks and extending its compatibility to Samsung Gear S wearables.
While usage of authenticated multiscreen services from pay-TV providers has increased markedly over the last two years, only 12.5 percent of cable, satellite and IPTV customers regularly use TV Everywhere services. This is the conclusion put forth by Adobe in its U.S. Digital Video 2014 Inaugural Report.
ATLANTA--AT&T will be in a much better position to renegotiate content licensing deals with content owners once it closes its $49 billion acquisition of DirecTV, according to AT&T executive Ralph de la Vega. AT&T's goal is make it much easier for consumers to get TV content on their smartphones and tablets without having to worry about whether or not they will be able to do so because of content rights, he said.
It might be too late to put the OTT genie back in the bottle, but DirecTV has announced yet another major expansion of its TV Everywhere wherewithal.
TV Everywhere's top programming asset finally has an app on the leading streaming device. The Walt Disney Company and Roku have struck a deal to put the WatchESPN app on the Roku devices.
TV Everywhere access to live NBC programming has finally arrived, provided you live in a metropolitan area close to one of the conglomerate's owned and operated stations.