With a successful beta test concluded, CNN has christened the wide launch of its new, advanced TV Everywhere platform, CNNx, to more than 85 million pay TV subscribers across more than 200 MVPDs.
If TV Everywhere was a major motion picture, it would be the biggest box office bomb of all time. Fully five years after its launch, only 19 percent of MVPD customers polled by the Cable and Telecommunications Association for Marketing have a firm grasp of what the TV Everywhere initiative is without having the term explained to them.
BTIG Research analyst Richard Greenfield had heard good things about FX's The Americans, and was determined to "catch up" on the original spy drama without paying an additional $1.99 per episode transactional fee on top of his regular pay TV bill.
The confoundingly slow rollout of TV Everywhere across the OTT and mobile device plain continued Tuesday, with the announcement that Showtime Anytime is now accessible through authentication on the Xbox 360 for Showtime subscribers who also use Microsoft's Xbox Live programming service.
Management for TV Everywhere technology vendor Synacor Inc. on Friday resisted demands by two activist shareholders to terminate an ongoing CEO search and put the company up for sale.
Thursday's World Cup match between the U.S. and Germany produced the watershed moment for TV Everywhere that ESPN predicted before the tournament, with a network-reported peak of 1.7 million concurrent streams on the Watch ESPN streaming app to see three-time champion Germany's 1-0 win.
New NBCUniversal TV Everywhere chief Alison Moore has recruited one of her top former HBO colleagues, Dina Juliano, who will now serve as senior VP of consumer product strategy for NBCU.
On Tuesday, executives from ABC Television, digital advertising delivery company FreeWheel and Verizon Media Services gathered on a Los Angeles TV-industry panel to discuss what was being lauded as the successful launch of the Watch ABC TV Everywhere app. What the panelists didn't discuss was the elephant in the room … the one they were about 15 hours away from dodging.
Billed by one ESPN executive last week as a potential "watershed moment" in terms of audience usage of TV Everywhere products, ESPN and Univision coverage of the World Cup, which kicked off Thursday, will likely not break viewership records on mobile devices in the U.S.
iOS apps now lead as access types for "TV Everywhere" consumption with 43 percent market share in the first quarter of this year, according to Adobe's U.S. Digital Video Benchmark report.