Major League Baseball, which has previously taken a miserly approach to extending TV Everywhere rights to regional sports networks, is softening its stance just a bit on authenticated streaming.
While programmers continue to undermine the pay-TV industry's authenticated viewing initiative with their own direct-to-consumer platforms, TV Everywhere usage is still growing.
Univision has become the latest broadcaster to bypass the pay-TV industry's TV Everywhere campaign and go directly to consumers with a subscription streaming platform.
While the authenticated multiscreen efforts of the pay-TV industry have always been unfavorably compared to Netflix, the SVOD service's CEO says TV Everywhere could be his company's greatest threat-- if its potential were ever realized.
Programming networks are not doing a good enough job with securing authentication on multiscreen apps and are "devaluing their programming" as a result, said Charter Communications Chairman and President Tom Rutledge, speaking to investors during his MSO's third-quarter conference call yesterday.
Young adults 18-24 are 23 percent less likely to cut pay-TV service if they are aware that their provider delivers TV Everywhere.
Comcast said downloads of its Xfinity TV multiscreen app have nearly reached 18 million and have increased almost 60 percent in the past seven months.
Charter Communications launched its TV Everywhere app for the top-selling OTT streaming device, Roku.
NBCUniversal Content Distribution launched a new dedicated Roku channel that builds on the company's TV Everywhere initiative. And, interestingly, some of NBCUniversal's content on its Roku channel does not require users to authenticate their pay-TV service in order to view it.
Multiscreen services company Synacor has announced a deal to provide portal, TV Everywhere authentication and search and discovery platform services to Texas operator Grande Communications.